What the 15 minutes are for
Most of our 184 clients are B2B software companies selling to a specific operator. The call is about who your buyer is, what a first-year contract is worth, and whether a pay-per-meeting model beats what you are spending on SDRs today.
Who we have booked for in your space
Every client below is on our public case-studies page. Buyers we reached for them: Depends on your ICP: founder, COO, department head.
One client, start to finish
How we added 50 meetings a month and a $42M Series A in 90 days. 12 minutes if you want the full story before we talk: how the list was built, what the calls sounded like, and what the meetings turned into.
How the 15 minutes run
It is a fit check, not a pitch. You will know by the end whether the maths works for you.
Your buyer and your deal
Who you sell to, what a first-year contract is worth, and how meetings get booked today.
Whether the model fits
Your price per qualified meeting from the fee table, and the cost to close at your close rate, done live.
What a pilot looks like
Meetings per month, which start cohort you would join (new clients start together each month), and the qualification criteria you would hold us to. Or a clear no.
Three numbers to have handy
Rough is fine. These decide whether pay-per-meeting beats what you spend today.
First-year contract value
What a new customer is worth in year one. This sets your tier on the fee table.
Qualified meetings a month today
From outbound, SDRs or agencies, and roughly what they cost you all in.
Close rate from a first meeting
What share of first meetings become customers. If you do not track it, 12% is the B2B SaaS benchmark we use.
What it costs
No retainer. A fixed price per qualified meeting that attends, by first-year contract value.
per qualified meeting that attends, from $30k contracts up to $1M+ and named accounts. Dispute anything that misses the bar within 48 hours of the recording and you do not pay for it.
See the fee table and the mathsUsual questions
- What counts as a qualified meeting?
- A decision maker who fits the criteria we agree at kickoff, booked into your calendar, who attends. You review every recording and dispute anything that misses the bar within 48 hours. You only pay for meetings that pass.
- How fast do meetings start?
- Kickoff to first meetings is usually seven days. The first week is building the list and the call script with you, then calling starts.
- Who makes the calls?
- US and UK based callers with two or more years of sales experience, who have come through our two-month training programme. They are paid per meeting booked, not per dial, every call is recorded, and you hear the booking call before the meeting happens.
- What does it cost?
- A fixed price per qualified meeting that attends, set by your first-year contract value, from $1,500 to $8,000. No retainer. The full table and the cost-to-close maths are on the fee schedule.